Hemat Jadi Gampang
Running across platforms such as Google, Meta, and X, "Hemat jadi Gampang" delivers a powerful message of financial empowerment, offering users Flip's free bank transfer and e-wallet top-up services.
By infusing the video with hyperbolic visual effect, my focus was elevating Flip's digital ad campaign, compelling users to embrace a more frugal and financially savvy lifestyle.
Pre-Production
Storyboard
The focus of the storyboard is visualizing how expensive bank transfer fees can be a big problem for Indonesians, but I'm going to show it in a really exaggerated way, like in cartoons.
With the storyboard, I can make sure that "Hemat Jadi Gampang" tells its story just right, so people can understand the problem and how Flip's services can help.
Shot Breakdown 1
First, I figure out what the scene should look like and what needs to happen in it. Then, I draw out each part of the scene, like the characters, backgrounds, and any special effects we want to use.
Shot Breakdown 2
Once I have all the pieces drawn out, I put them together like a puzzle to create the final shot. It's like putting together a picture, piece by piece, until it looks just right. Each shot is like a mini-story within the bigger story of "Hemat Jadi Gampang."
By breaking down the shots, I can make sure that each part of the video tells the story I want to tell in a clear and engaging way.
